When JumboMax Grips came to us in early 2020, the company was already a success. Its leadership had built a loyal following with older golfers who struggled with pain or discomfort in their hands and arms when playing golf. The company’s larger grips make it easier for golfers to grip the club with reduced pressure, and the larger diameter of JumboMax Grips also reduces the need for golfers consciously manipulate the club face to square at impact.
JumboMax leaders felt pigeonholed by its success with older golfers, however, its research proves its ergonomically-sized grips help all golfers hit longer, straighter, and more consistent shots. To help JumboMax expand its reach, we revamped its marketing with the goal of helping golfers understand that golf grips are not just a preference; they’re a key element in performance.
We’ve used premium visuals and messaging that appeals to younger golfers as well as those seeking a technological advantage. We’ve also worked with JumboMax to sign ambassadors that are excited to help every golfer find the best grip for their game. Along the way, we’ve implemented technical solutions as well as a new website that gives the company the tools it needs to grow its DTC and B2B businesses.
