MacGregor is one of the most recognizable and iconic brands in golf. On the cusp of a major relaunch, MacGregor Golf hired Rooted Solutions for our expertise in branding, story telling, positioning, and creative. We’ve deeply integrated with the brand to steer its re-launch starting with its presence at the 2023 PGA Merchandise Show.
At first, MacGregor was interested in traditional product photography to give its products the proper polish. We demonstrated the benefits of 3D Product Visualizations to leverage a digital studio for endless options and provide the highest level of visual control. Hundreds of physically-based assets have been created and utilized in social media, advertising, and product films.
