MacGregor Golf


MacGregor is one of the most recognizable and iconic brands in golf. On the cusp of a major relaunch, MacGregor Golf hired Rooted Solutions for our expertise in branding, story telling, positioning, and creative. We’ve deeply integrated with the brand to steer its re-launch starting with its presence at the 2023 PGA Merchandise Show.

At first, MacGregor was interested in traditional product photography to give its products the proper polish. We demonstrated the benefits of 3D Product Visualizations to leverage a digital studio for endless options and provide the highest level of visual control. Hundreds of physically-based assets have been created and utilized in social media, advertising, and product films.

“Choosing to work with Rooted Solutions has been a fantastic decision as we relaunch our iconic brands. Zak, Kane and their team have that rare combination of digital excellence and creative brilliance, and the quality of work they’ve produced has been second to none. They always meet deadlines, are flexible enough to accommodate last minute requests when we need something at the 11th hour, and are simply a pleasure to work with.”

James Millington

Chief Operating Officer