In today’s hyper competitive environment, business leaders need to know more and do more than ever. And for that reason, growth planning doesn’t always get the time and attention it demands.
As a marketing and consulting agency that specializes in growth, we understand these challenges. Our partners include a wide range of growth-minded businesses: true startups looking to become profitable, turn-around stories, and 8-figure brands that want to double down on existing growth.
What find most business leaders’ goals are achievable. But there is often a mismatch between the time, energy, and focus business leaders are able to invest in their goals and what’s demanded to achieve those goals.
The Rooted Growth Map uncomplicates the mess of growth by showing business leaders a detailed picture of their growth potential, where their greatest growth potential lies, and how they can achieve it.
What’s In The Rooted Growth Map?
To create the Rooted Growth Map, we work directly with business leaders and other stakeholders to deliver individualized growth strategies that are predictable, measurable, and in-step with a company’s growth goals.
We also provide recommendations to ensure these growth strategies are prioritized effectively and executed in realistic timeframes, including those related to technology and software.
To support short-term growth goals, The Rooted Growth Map delivers actionable insights related to branding, target customers, and core messaging. These are often the first levers to pull to dramatically improve revenue and profitability.
HOW IS THE ROOTED GROWTH MAP CREATED?
Every Rooted Growth Map is based on a company’s specific products, industry, and history. Our team undergoes a thorough review of a business that summarizes historical performance and offers go-forward recommendations for improving:
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Owned Media Performance
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Paid Media Performance
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Earned Media Performance
Just as importantly, we conduct interviews and research to fully understand:
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Key Success Factors
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Important Challenges
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Unrecognized Opportunities
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Limiting Factors
By understanding why a business was created, where it has been, and where its leaders want it to go, we can then offer actionable feedback on the next steps these leaders should take to achieve their goals.
WHO IS THE ROOTED GROWTH MAP FOR?
The Rooted Growth Plan is for business leaders that demand growth and require clear, actionable growth strategies to achieve their goals.
We’ve designed The Rooted Growth Plan to work for a wide range of businesses and industries, but it’s most valuable for businesses that meet the following criteria:
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Companies with annual revenues of at least $1 million
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Companies that are focused on growing DTC revenue
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Companies that create their own products
CAN I HIRE ROOTED SOLUTIONS AFTER THE ROOTED GROWTH PLAN?
We design The Rooted Growth Plan to deliver value in its own right. The majority of recommendations can be accomplished by a savvy internal or external marketing team. We may recommend Rooted Solutions handle one or more of the recommendations depending on fit.
Prior to hiring Rooted Solutions, we require completion of The Rooted Growth Plan as it functions as an agreed-upon growth plan that informs future growth efforts.
WHAT OTHER SERVICES DOES ROOTED SOLUTIONS OFFER?
Rooted Solutions provides two services for companies that have already completed The Rooted Growth Map: Performance Consulting and Performance Marketing.
Performance Consulting
Designed for brands that have an existing marketing team and/or marketing agency.
Rooted Solutions works one-on-one with company leaders to help them understand their current marketing efforts and how they can be improved to match their growth goals. This includes ready-to-use examples of the communications and visuals that will spur results.
Performance Marketing
Designed for brands that need to augment or outsource their marketing efforts.
In Performance Marketing, Rooted Solutions become fully integrated in a company’s marketing efforts to deliver growth strategies and execution related to:
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3D Product Visualization
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Advertising
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Brand/Marketing Strategy
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Creative Design
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Email Marketing
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Influencer Marketing
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Postcard Marketing
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Studio and Lifestyle Photography
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Video Production
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Sound Design
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Public Relations
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SMS
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Website
