OnCore Golf approached Rooted Solutions with a challenge ahead of the launch of its Vero X2 golf ball. How can we highlight the technical innovation in this golf ball in an approachable and easy-to-understand way?
Before creating the first visual, we worked closely with members of the OnCore team — from marketing to R&D — to understand every aspect of the ball and craft a compelling story. We summed it up as “Technology That Goes Farther.”
Early in the project, OnCore realized 3D Product Visualization was the way to go. We created hyper-realistic renders of the Vero X2 down to the number of dimples. Particle and liquid simulations were designed to showcase the unique material construction. Sound design and an original composition complemented the visuals and copy to tie the story together.