ONCORE VERO X2 GOLF BALL

3D PRODUCT VISUALIZATION. SOUND DESIGN. VIDEO PRODUCTION. LAUNCH CAMPAIGN.

OnCore Golf approached Rooted Solutions with a challenge ahead of the launch of its Vero X2 golf ball. How can we highlight the technical innovation in this golf ball in an approachable and easy-to-understand way?

Before creating the first visual, we worked closely with members of the OnCore team —  from marketing to R&D — to understand every aspect of the ball and craft a compelling story. We summed it up as “Technology That Goes Farther.”

Early in the project, OnCore realized 3D Product Visualization was the way to go. We created hyper-realistic renders of the Vero X2 down to the number of dimples. Particle and liquid simulations were designed to showcase the unique material construction. Sound design and an original composition complemented the visuals and copy to tie the story together.

“OnCore makes the most technically sophisticated and highest performing golf balls in the industry. Getting that message conveyed in a visually engaging but easily understood way was the goal we set for Rooted Solutions. They totally aced it – pun intended. The finished product exceeded expectations. They were a pleasure to work with throughout the process.”

Keith Blakely

Chairman and CEO